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Writings
  • Apollo: A WordPress Theme From Scratch pt 4: Choosing A Marketplace

    Apollo: A WordPress Theme From Scratch pt 4: Choosing A Marketplace

    Written by Cebo Campbell on June 16th   •   4 Comments »

    If you have worked your butt off to design and develop a wordpress theme, the last big (and often scariest part) is choosing whether to sell that theme yourself or sell it in a marketplace. Typically, most developers choose a marketplace because it means they will no longer have to do the heavy lifting when it comes to promotion and developing a following. The price for that falls between 30%... (Read More)

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  • Apollo: A WordPress Theme From Scratch pt 3: Development (Demo)

    Apollo: A WordPress Theme From Scratch pt 3: Development (Demo)

    Written by Cebo Campbell on June 5th   •   1 Comment »

    Firstly, I am super happy about how Apollo has turned out. It looks/functions exactly how I imagined. It is loaded with features and intuitive to use. I will tell you about it, after the break to give you the full feature set. Click Here For the Apollo Demo Multiple Home Page Configurations Fully Responsive Full Screen Parallax Home Gallery About “Us” Section for Teams About “Me” Section for Individuals Sexy... (Read More)

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  • Apollo: A WordPress Theme From Scratch pt 2: Design

    Apollo: A WordPress Theme From Scratch pt 2: Design

    Written by Cebo Campbell on May 28th   •   1 Comment »

    Designing Apollo has been a ride. If you followed the previous post, you saw how the sketches began to crystallize into something and the ideas came together. Before Photoshop was ever opened, I had a very good idea of direction and concept and most of the big “problems” already figured out. Armed with sketches and a very fundamental theme description: Bold, Clean, and Smooth, I jumped right in. Images and... (Read More)

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  • My Philosophy: It’s Either “Hell Yes” or No

    My Philosophy: It’s Either “Hell Yes” or No

    Written by Cebo Campbell on May 24th   •   2 Comments »

    Imagine that you have 1 million dollars to give to a worthy cause. It’s your money, you’ve earned it, saved for it, robbed someone… whatever…and now you have to pick some charity, person or place to give that money. How would you make that determination? Would you give it to the person who asked first? That would be awesome for that person, but probably not. Would you interview everyone on... (Read More)

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  • Apollo: A WordPress Theme From Scratch pt 1: Concept Apollo: A WordPress Theme From Scratch pt 1: Concept Apollo: A WordPress Theme From Scratch pt 1: Concept Apollo: A WordPress Theme From Scratch pt 1: Concept Apollo: A WordPress Theme From Scratch pt 1: Concept Apollo: A WordPress Theme From Scratch pt 1: Concept

    Apollo: A WordPress Theme From Scratch pt 1: Concept

    Written by Cebo Campbell on May 13th   •   3 Comments »

    Deciding to build and sell a WordPress Theme at a “premium” level is an easy decision to make, but a tough one to follow through to the end. Whether you have a framework or not, themes of any kind are big undertakings. It takes an awareness of an ever-changing market feature set, a range of skill in design, HTML, CSS and PHP, as well as a large pair of cajones…big... (Read More)

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  • Made by Few, Made My Week Made by Few, Made My Week Made by Few, Made My Week Made by Few, Made My Week Made by Few, Made My Week Made by Few, Made My Week

    Made by Few, Made My Week

    Written by Cebo Campbell on May 6th   •   2 Comments »

    So, I am right now driving back from good ol’ Arkansas (listening to Donnie and Allan talk about buttholes), where I attended Made by Few, a brilliant design conference hosted by my good friend Arlton. The speakers included the likes of Mozilla superstar, Crystal Beasley, the redunkulously talented James White (seriously, check dude’s portfolio), and the realest designer you will ever meet, Aaron Draplin. The event was held at the... (Read More)

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  • Rails: Toes dipped and The Water is Fine

    Written by Cebo Campbell on December 4th   •   3 Comments »

    Okay, so, as noted in my previous post, I was going full steam at rails. It has been about a week and I have my tutorials working, my Lynda and Treehouse accounts fired up…but even as went at it full go, I found myself caught in a snag. Time after time. After hours and hours enduring various training videos and online tutorials, I could follow along just fine, but it... (Read More)

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  • My Decision To Make the Move to Rails

    My Decision To Make the Move to Rails

    Written by Cebo Campbell on November 30th   •   2 Comments »

    If you know me, you know my philosophy on the web is all about learning as much as possible in order to fully complete anything I am working on…that means concept, design, development, programming and promotion. Although most of my peers scoff at the notion of working to learn all these disciplines, I have my own reasons for wanting to achieve that goal. I have done well in all respects... (Read More)

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  • Alpha – My Newest Theme Goes Live

    Alpha – My Newest Theme Goes Live

    Written by Cebo Campbell on October 19th   •   No Comments »

    As you know, I have been pretty busy the last couple of months working on internal projects as well as helping out some new friends on the web. For a while there it seemed as though I would never get to finish my signature theme, the one that sort of started it all: Alpha. There is a story behind Alpha and I will give you the short of it. As... (Read More)

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  • 5 Ways To Know If You Are Stuck In The Rat Race and 1 Way To Get Out

    5 Ways To Know If You Are Stuck In The Rat Race and 1 Way To Get Out

    Written by Cebo Campbell on August 10th   •   6 Comments »

    In 2003, I worked the front desk of a hotel on Panama City Beach. It was your typical thankless job with long hours and low pay. I worked it as hard as I could because I believed one day the brass would “promote” me to manager. My aspiration was so strong that I honestly saw becoming manager as some ultimate end: I would become salaried and wield the power to... (Read More)

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Portfolio
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    Beachy Beach Real Estate

    Custom Wordpress + Design + Real Estate

    The coolest Real Estate Company you will ever see, Beachy Beach is all about fun, love, peace...

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    Spring Break Party Card

    Custom Wordpress + Design

    Panama City Beach’s Spring Break Party Card.

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    PCBeachSpringBreak

    Custom Wordpress + Design

    This website is the number one Spring Break website on Earth and it’s something I have worked...

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    Gayle Lashley

    Custom Wordpress + Design

    I have know Gayle since before I could drive a car. She is an amazing person and...

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    Old Cypress Canoe

    Custom Wordpress + Design

    My wife’s awesome business. It is a canoe livery on a breathtaking freshwater spring in North Florida.

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    Miller and Associates

    Custom Wordpress + Design

    One of my favorite Beach Sites with a completely custom MLS real estate integration…yep, all in wordpress.

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    Application Front End

    Design + Ruby on Rails

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    CMG

    Custom Wordpress + Design

    Collegiate Marketing Group

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    Last Minute Panama City Beach

    Custom Wordpress + Design

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    Retake the Beach

    Custom Wordpress

    In my home town, there are two seasons…busy season and slow season. During the busy season there...

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    Isaac and Eric

    Design

    Unpublished Concept

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    Kody Clemmons

    Custom Wordpress + Design

    This site was for my good Friend Kody Clemmons who is both a talented salesman and a...

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    Conquer

    Design

    Another design in the works. This particular design was the first one I did after I left...

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    Application Backend

    Design + Ruby on Rails

    This is a application design I worked on. It was one of four variations that I put...

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    AAGD

    Custom Wordpress + Design

    A fun little wordpress site with a ton of added functionality. This site was designed and developed...

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    By The Sea Resorts

    Custom Wordpress + Design

    One of many, beach websites. This one has an integrated booking system.

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    Write Juice

    Design + Ruby on Rails

    My pride and joy, writejuice.com is the one big project I aspire to complete. I will design,...

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    Seahaven Beach Redesign

    Custom Wordpress + Resort

    The legacy website for one of Northwest Florida’s prominent resort collections. This site is the hub for...

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    Cebo Campbell – Old Design

    Custom Wordpress + Portfolio

    This was the previous version of this site. Ultra textured and high in contrast, that site was...

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    Work Happy

    Custom Wordpress

    Work Happy, the best co-working place on Earth or Mars, exists to provide a work place that...

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    Plastic Surgeon

    Design

    This was an original design that was never approved. Still, I liked the feel of it and...

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    Beachy Beach Real Estate

    Custom Wordpress + Real Estate

    Designed for the Beachy Beach Real Estate group, this site was the first of mine to feature...

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    Book Panama City Beach

    Co-op + Custom Wordpress

    bookpanamacitybeach.com is Panama City Beach’s tourism hub site. Designed to showcase local events, news, places to stay,...

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    The Edge Weekly

    Custom Wordpress + Events

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    Novel Avenue

    Custom Wordpress + Portfolio

    My little company. This site has endured several changes and, it seems, I never have enough time...

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    Pool Site

    Design

    This was a site I designed for a local pool company. I really liked this design, but...

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    Spring Break Go

    Custom Wordpress + Spring Break

    Site designed and developed for Seahaven Beach Resorts as their spring break marketing hub. Not a ton...

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    Sharky’s Beach Restaurant

    Custom Wordpress + Restaurant

    Sharky’s is one of my area’s most beloved restaurant. Beachfront and full of good times, the place...

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    Chateau Motel Spring Break

    Custom Wordpress + Spring Break

    One of my favorite sites, this spring break site was designed to feature the area’s first live...

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    Coconut Creek – Unapproved

    Design

Themes for sale
Projects I'm Working on
  • Thanatopsis – A Novel

    Thanatopsis is a story I’ve been working on for a while now. The story’s protagonist, Lee Tipton, finds an...

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  • Novel Avenue

    Novel Avenue is my baby, my first business, my little bundle that could. My company has been through a...

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  • Pcbdaily.com

    Panama City Beach, Florida’s number one news and information website. Started by my good friend, Jason Koertge, pcbdaily.com has...

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  • Write Juice

    The idea behind writejuice is based on a solution to a couple of problems I had while writing a...

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Design Theory

Design

[dih-zahyn]: Organization or structure of formal elements in a work of art; composition.

50%

Creative Thinking

“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw

50%

Critical Thinking

Work through problems. Where there are not answers, there are certainly alternate routes. Thinking critically is as important to the creative process as imagination.

Always go with your gut

Being instinctive as an artist on the web is what sets and breaks trends.

Be true to your own style

Equal parts confidence and skill, no matter what, always be yourself.

Design A Lifestyle

I keep a pen and paper everywhere I go because ideas can happen anywhere. But, more importantly, I keep a pen because when working on a project, I try to make sure I have enough time to think, to go about my day and ponder it vaguely, letting the project sort of come to me. It is a part of my lifestyle: pocket full of pens and space to imagine.

Work Hard, Be Better

I great take pride in my work and I wake up every morning with the intent to be better than the day before. For me, late nights and early mornings are not done necessarily for money. Passion drives me. I love what I do and think of it like any other craft in that practice makes perfect. And my motto is: Outwork everyone and be better.

My Weekday Uniform

My Weekend Uniform

art is creation. it is not enough to have good ideas. art is to do and be done.
A Little About Me

I am just a dude who likes making things. I've worked as designer, a social media marketing director, a copywriter and even a pool cleaner. I own the boutique creative agency Novel Avenue, make WP themes, EE Themes and Ruby themes and honestly could not live without football. I am husband to a rad wife, dad to two kiddos and love what I do. Also, I am down for a beer if you're buying.
I am easy to find

HIT ME UP

  • My peeps on the web